Developing new visitor experiences and products is an important business priority for HHBRTA. We work closely with industry partners to build quality experience-based tourism products that attract more visitors and encourage longer stays in our region.
Hamilton Halton Brant’s outstanding natural assets, including the Niagara Escarpment and Grand River, provide an opportunity to link outdoor experiences with our region’s arts, cultural and heritage attractions to extend visit length and increase visitor spending during their stay.
How are Regional Tourism Development Projects determined?
We use our Regional Tourism Strategy to assess and prioritize which Tourism Development Projects get incorporated into our annual business plan under one of four pillars:
- Product Development
- Workforce Development
- Investment Attraction
Once approved by our Board of Directors, the business plan is submitted to the Ministry of Tourism, Culture and Sport. The Ministry then confirms the funding allocation that HHBRTA can invest in regional tourism priorities.
Do you have a product or experience in need of development support?
To learn more about how you can enhance or develop new tourism experiences and products in Hamilton Halton Brant, please contact Bev Scott, Manager, Business and Visitor Experience Development.
Swoop Airline Partnership Travel Agent Familiarization Tour
In partnership with Swoop Airlines and Tourism Hamilton, Hamilton Halton Brant Regional Tourism Association (HHBRTA) hosted a 4-Day/3-Night Familiarization Tour. Featuring Hamilton and Halton where each tour day highlighted trade-ready experiences for the retail travel agents in the Edmonton market.Read More
Grand River Forum
Hosted by Regional Tourism Organizations 1, 3, 4, and 6 - all that serve the shorelines and corridors of our magnificent Canadian Heritage River – a river that spans 310 km from the highlands of its source, Dufferin County at Dundalk to its mouth at Lake Erie.Read More
Canadian tourism suppliers and international/domestic tour operators descended to Toronto on May 24 -27, 2022 for the first in-person Rendez-vous Canada since 2019. RVC 2022+ was a hybrid event where both in-person and virtual appointments were conducted.Read More
Brant Blue Canoe
This community-based initiative strives to build a strong economic influx of consumer spending through this destination awareness initiative.Read More
Grand River Access Development
A Canadian heritage river, it lends to many activities and experiences, and is a proven catalyst to paddling and fishing – an economic driver.Read More
True Brew Path
The True Brew Path was created in 2016 to showcase the growing tourism interest in Ontario’s fledgling Craft Beer industry.Read More
Bruce Trail Waterfall Walks
Hamilton Halton Brant Regional Tourism Association (HHBRTA) underwent an outdoor product assessment that identified hiking/walking the Bruce Trail as a significant outdoor tourism opportunity for the area.Read More
Wake Up The Wild
Home to over a 1,000 exotic birds and animals who roam free throughout the Game Reserves, Wake up the Wild! is an exclusive offering to give a VIP experience to visitors looking to get even closer!Read More