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True Brew Path

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True Brew Path

The True Brew Path was created in 2016 to showcase the growing tourism interest in Ontario’s fledgling Craft Beer industry. A brand was developed, and 6 Regional Craft Breweries in Hamilton Halton Brant came on board to help promote this new tourism initiative. Over the past 4 years the number of partners included in the True Brew Path promotions has grown to also include cideries, wineries, distilleries, and unique brew pubs in this regional culinary experience. Visitors can savour a unique variety of beers, ciders, spirits, and wines from 25+ locally operated businesses that produce or serve these regional beverages. These businesses also offer visitors entertainment through live music events, experiential VIP tours, workshops and even accommodations (West Avenue Cidery has a B&B available beside the orchard).

Each year the True Brew Path has focussed on unique aspects that would attract consumers to these businesses. In the first year, 5 two-day trip itineraries were developed to help visitors navigate the True Brew Path in a relaxed way that also suggested outdoor and cultural activities people could do after their visit to the brewery. These itineraries focused on individual cities and areas, allowing visitors to immerse themselves in the local activities. These itineraries have been repurposed and refreshed and are still available to visitors.

Each year the partners involved in the True Brew Path increase, offering more opportunities for cross-promotion and collaboration to promote the culinary and entertainment experiences available in Hamilton Halton Brant. Seasonal marketing efforts are continuously included in HHBRTA’s marketing campaigns and a dedicated True Brew Path page on our consumer website; theheartofontario.com showcases the various breweries, cideries, distilleries, wineries, and brew pubs, as well as the brew themed events and trip itineraries. Moving forward we will continue to foster partnerships and find new and innovative ways to get visitors out onto the True Brew Path and increase tourism receipts.