Hamilton Halton Brant Regional Tourism Association received $5 million through the Government of Canada’s Tourism Relief Fund, delivered by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), to help local tourism organizations and businesses safely welcome back visitors, recover from the impacts of the pandemic, create jobs and prepare for future growth.
Below are highlights, details and testimonials related to the projects that have been funded under this program, please click on the corresponding logo to view the video.
FEATURED PROJECTS
TESTIMONIALS
brant
We increased our parking lot spaces from 120 to 160, set up a structured entrance and exit and created signage for navigation; all of which greatly increased customer safety, allowed for smoother traffic flow and ultimately improved their experience as they enter the farm. We were also able to purchase an additional wagon, we love to call it the 'people mover', that provides accessibility to those with mobility concerns and lets them experience all that the farm has to offer without challenge.
Awarded Funds $25,000
By creating this space, we have opened up a whole new revenue stream for farm-to-table experiences, collaborations with other businesses for events, and increased our tourism season by 6 months.
Awarded Funds $100,000
In order to realign the department around our team’s strength and core competencies, as well as meet increasing market demands with growing portfolios and capacity restraints, the department (now named the Economic Development, Tourism and Cultural Initiatives department) was restructured to address these issues. The Tourism & Culture Strategy arrives at a perfect time to help a very new team (5 new team members in 2022!) prioritize competing goals. From this strategy, we have a better sense of our DMO’s vision and mission and have the knowledge we need to successfully implement a municipal accommodations tax.
Awarded Funds $100,000
These weekly Thursday nights weren’t possible without the funding received by the Tourism Relief Funds. The majority of the events we hosted hadn’t happened before and the goal was to develop a sense of community in Paris.
These events have made many of the local residents aware of the Downtown Paris BIA and future events we will offer going forward. This “increased awareness” has given us a lot of confidence that our future events will be a success and help bring locals as well as tourists to Downtown Paris.
Awarded Funds $41,000
The funds given a much-needed facelift to the grounds and infrastructure of the Adelaide Hunter Hoodless Homestead, a National Historic site of Canada and a gem of Brant County, located in the Heart of Ontario. It is expected to generate an increase in tourism and community participation in our programs and events. The upgrades to our signage, pavilion, heaters, stage and seating will all help to create a sustainable revenue stream for the Homestead and provide more educational programs. It will help the Homestead be a major contributor to the economic and social welfare of the County of Brant and surrounding areas.
Awarded Funds $99,772
This project will enable Five Oaks to increase its dining capacity and casual seating availability for three seasons and ensure that Five Oaks is able to generate more revenue and rebound from the effects of COVID. We constructed created a covered, 3 season patio, an extended uncovered patio, and a second floor viewing deck - increasing our dining capacity during peak and shoulder seasons, allowing for larger catered events to take place at the centre. We are also developing new on-demand food options to meet the needs of tourists who visit Five Oaks for anything from swimming to hiking to visiting our bookstore.
Awarded Funds $100,000
Our project has allowed us to position ourselves as a leading accommodation choice in the Brantford area. We have increased our digital footprint with the launch of a website and we have been able to renovate about 45% of our rooms. We also renovated various parts of the exterior to provide a more welcoming appearance and create an amazing wall mural in collboration Robyn Lightwalker, Natasha Rose, Felipe Encina to pay homage to the beauty of Brantford while recognizing the traditional territory of the Six Nations; a mural that is now a new minor tourist draw to our motel and for the city of Brantford.
Awarded Funds $22,952
After two years of being cancelled, we were happy to be back and this year the Pow Wow was held at the Ohsweken Speedway. This project funding helped to alleviate the event expenses and form new partnerships with suppliers. It also helped to shape the future events, as we encountered the pros and cons of moving to a new location. Still, the overall feedback was great and it was amazing to welcome everyone back to the Pow Wow!
Awarded Funds $100,000
Being able to provide our customers a trailer with flush units and running water has greatly improved guest experience by eliminating the smell and issues with portable toilets. Being able to upgrade to flush washrooms with no impact on the river ecosystem is another positive aspect and it also stopped the problem of river customers abusing the washrooms of local merchants; thus improving our relationship. Guests have been extremely grateful for the upgrade and we were happy to have support from the Relief Fund to have made this a reality.
Awarded Funds $100,000
The Tourism Relief Fund provided us with the necessary funding to promote the Grand Valley Trail and to generate awareness of this beautiful asset that is available for free to area residents and visitors from outside the region. As a result of the promotion campaign, we are already seeing an increased interest in organized hikes, volunteer numbers and an increase in membership. The campaign has also re-energized our membership as demonstrated by the increased attendance in our festive event and in organized hikes as well as through anecdotal comments received.
Awarded Funds $52,800
We have improved our presence on social media and now have a core group of followers on Instagram. We also have links to joining an email list, which enables us to stay in touch with followers and will be posting regularly to continue building engagement.
We have the materials for on-trail events in the future, including a tent with the GWTN brand, banners, and branded merchandise to give to attendees and have further created one-day tours and scavenger hunts that will encourage people to use the trails, visit heritage and cultural sites, and to patronize businesses along the trail. We have partnered with local municipalities to put GWTN signage on the trails to increase awareness of the GWTN and we hope that more local visitors and tourists will come to Brantford, Brant County and Six Nations.
Awarded Funds $77,500
Receiving the funds has enabled us to greatly enhanced our work. We replaced the oil furnace in the Langford Schoolhouse with solar panels and a heat pump that transforms it into a zero-carbon emission building.
The constructed outdoor shelter will allow us to host more community events with social distancing and promote more eco-agri-tourism through our medicinal and edible plant walks.
The shelter that was build along the Brantford to Dundas trail will also support cycling, walking and birding enthusiasts and allow basic bike repairs with the provided equipment. We’ve partnered with Brant County to care for the Tommy Williams forest by rehabilitating their forest trail with horse and pedestrian accessible gates. Overall, the grant has been a great boon and we are happy that we can improve our community and environment for the better.
Awarded Funds $100,000
Popularity for our store as a tourist destination has exploded over the last few years and our small store infrastructure couldn’t keep up. The funds enabled us to upgrade our parking lot and entrance, allowing safer travel for pedestrians, cyclists, and automobiles, regardless of weather or season. We also expanded our walk-in freezer space to support our “ready-to-heat” meals, add additional chilled display cases, and create a drive-thru window that moves the majority of quick transactions out of the indoor space for a better indoor guest experience by reducing counter lines.
Awarded Funds $100,000
The Tourism Relief Fund allowed the festival to return after cancelling in 2020 and 2021 due to COVID and saw the largest attendance numbers, community support, income generation, and tourism development in the event’s history. Paris Drinks Fest 2022 attracted 2,345 attendees including 350 local visitors, 1,902 tourists from Ontario, 60 out-of-province visitors, and 33 international visitors. The success of the 2022 festival encouraged economic growth of the region, increased music tourism, and benefited the surrounding areas with increased spending from previous years.
Awarded Funds $40,000
By making upgrades to our grandstands through accessibility infrastructure and paved walkways, we have been able to create a long term partnership with NASCAR. A new VIP lounge area would also attact a wider audience and improved revenue stream. These improvements have elevated the facility to a greater standard that made the largest racing entity in the world extend a partnership opportunity to the Ohsweken Speedway.
Awarded Funds $100,000
The brewery has been able to heighten our guest and visitor experience by expanding our sq. footage with an open plan bottle shop that allows customers to easily move about and look at our beers. We are now able to showcase and educate the culinary or beer trail tourist on the breadth and quality of our products. Additional seating has allowed for community events such as Library Libations, book launches, trivia and live music with endless opportunities to come. The pizza program will provide a flexible and convenient food option; to go, seated or delivery to an underserviced market in Paris.
Awarded Funds $100,000
The ability to provide a smooth, safe parking area to our visitors will strengthen our reputation as a welcoming venue for seniors and those with mobility concerns. The Brant County Health Unit has already added 5 vaccination clinic dates in the past month due to the increased accessbility to our venue.
Awarded Funds $80,000
Our food trailer and beer garden attracted beer and food tourists to Brant County. We were able to welcome more families and friends who were looking for food options, and coupled with our laid-back atmosphere and country vibes meant people stayed longer and enjoyed themselves at the brewery. The food trailer focused on offering pizza, and just like our beer, our pizza is handcrafted using local ingredients and quality products and this enhanced visits. This food trailer provided a much needed boost following the impact of the COVID-19 pandemic.
Awarded Funds $30,875
This project has strengthened our organization's position by providing a physical expansion of the gallery. It has provided a very unique experience for our visitors to not only visit our outdoor gallery, but also get closer to the Grand River. This new space will also allow us to offer unique workshops to visitors.
Awarded Funds $17,570.75
The County of Brant welcomes thousands of visitors each year who travel on some form of active transportation. Whether it be those who travel via bikes or paddle down the river, the additional infrastructure and enhancements we have made to our trails and across the county to cater to outdoor adventurers will strengthen our position as an outdoor tourism location. Having these amenities will also have a ripple effect to promote visiting Brant’s downtowns and contribute to the local economy.
Awarded Funds $99,250
We were able to increase the quality and quantity of our promotional materials: videos, photography, banners, signs, canopies, brochures and sound equipment. We now have a generator for non-electric campgrounds. We won a regional tourism award for our networking.
By hosting an event that featured local Six Nations artisans, we were able to offer visitors to Woodland an opportunity to see and purchase authentic Indigenous handicrafts. They were able to speak with the artists about how they create their work and the cultural connection that accompanies this. Events like this one, providing enriching interactions between Six Nations community members and non-Indigenous visitors, allow Woodland to strengthen our position as a world-class Indigenous cultural centre that aims to protect, promote and celebrate Hodinosho:ni culture.
Awarded Funds $18,865
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HALTON
Modernizing our parking area will greatly improve the accessibility to our Farm in every weather. We also upgraded the front entrace with new doors and this allows us to neatly separate visitor traffic from our farm deliveries - improving human and food safety, accessibility and allowing us better utilization of our market floor space.
Awarded Funds $100,000
This project was instrumental in growing the Backed By Bees brand in Halton Region and defining an on-property experience. The project was directly related to furthering the purpose of the brand to connect people to nature and increase the biodiversity of Halton Region. The installation of pollinator pods and seating allowed us to create a unique experience offering in Burlington.
Awarded Funds $25,000
The project helped create a safe and organized tourist area. It is welcoming and easy to navigate so staff would be able to use it efficiently and attend to guests effectively. Management would also be able to make better informed decisions on programming and prices with the new data being collected. We have received many positive reviews after implementation of the new system and we hope to see more in the years ahead!
Awarded Funds $30,000
Having the data collected by the economic impact study is completely invaluable to our organization. We will use this data to strengthen our funding positions with government, corporate sponsors and the general public by being able to demonstrate our impact that we are one of the largest economic driving force in the region.
Awarded Funds $20,000
With the Tourism Relief Funds, we were given the opportunity to have architectural plans drawn up for a 3rd bay at the Brewing Company. We have been considering this extension for some time and with these plans, we would be able to move forward in expanding our capacity to brew as well as to provide an event space that would provide an additional revenue stream during shoulder and winter seasons.
Awarded Funds $21,000
This funding has allowed us to reach a significant benchmark of the City's commitment to increasing Indigenous community representation by installing a project in Burlington’s premier waterfront park, Spencer Smith Park. It is our hope that this work and the learnings derived from this project will support future Indigenous-led public art initiatives. The installation of Bimose Agaming's "Walking Along the Lake" has resulted in the creation of a new tourism product that will be marketed to visitors to Burlington’s waterfront and downtown. The art installations create a year-round art walk that provides residents and visitors with a safe, outdoor option to experience Indigenous culture in the core of the city.
Awarded Funds $100,000
Utilizing the funds, we fixed a long-outstanding problem – the need for bathroom repairs and facilities, improvements to the parking to get more folks comfortably located in the facility, and improve the overall appearance of our entrance. These upgrades improved the appeal of using our event space and further collaborations with indigenous organizations, event promoters and school boards. We were extremely pleased and surprised at the upgraded look and are looking forward to the opportunities that would come in the new year.
Awarded Funds $100,000
The Burlington Waterfront Statue Trail (BWST) was the first new project of the Dan Lawie International Sculpture Collection (DLISC) in 10 years. The success of the BWST establishes a strong relationship with the City of Burlington and the Art Gallery of Burlington, an opportunity for DLISC to work with more artists on an annual basis, and a programming approach that can attract artistic funding and corporate support.
The assets, both tangible and media focused, acquired this through this funding and program will drive our activities for the next 10-year programming development phase.
Awarded Funds $100,000
As the Downtown Acton BIA, we are committed to bringing more visitors to our town and businesses. Through a mix of temporary and permanent public art activations and cultural events all through the second half of 2022, we have succeeded in improving the vibrancy of the downtown, increased awareness of the BIA and our role in the town as well as attracted tourists from our region to enjoy what we have to offer.
Awarded Funds $100,000
As we are a rural destination brewery, most people that come to the brewery for a beer are also looking for a snack or meal. We find that when food is offered consistently, traffic increases by approximately 50%. Before we added the kitchen, we invited food trucks to come to the brewery, but having the kitchen gives us consistency in our offerings which will lead to increased repeat visits.
Awarded Funds $100,000
The convenience of 2 additional bathrooms in the Brewery's upper taproom greatly improved customer experience by removing the bottleneck that guests had experienced before; making the brewery a more appealing venue for new & old visitors. The addition of the food trailer significantly enhance customer experience as well and entices new visitors to come by while improving the enjoyment of our existing customer base. The food also extends the stay of our guests as well as makes for a more enticing venue for people’s events. The project has overall greatly enhanced our brewery’s customer experience and we look forward to welcoming more visitors in the years ahead.
Awarded Funds $86,200
The electrical fixtures in the building were outdated and failed to provide adequate lighting for activities. The new lights are attractive, energy efficient and powerful. The crafts and baking displays are now warm and attractive and improved lighting enhances their ability to produce pleasing crafts and adds to the positive atmosphere and improves health and safety. The equipment we purchased will reduce rental costs and allow us to put more funds into improving the guest experience. All these factors improve health and safety, make our events more attractive, and reduce costs to increase our sustainability.
Awarded Funds $42,700
The Tourism Relief Fund allowed us to bring back and enhance the Head for the Hills Craft Beer Festival in 2022. We were able to evaluate the current tourism draw and develop changes needed for the festival to improve the festivities for the years to come.
Awarded Funds $67,440
After the 167th annual Milton Fall Fair in September, we became increasingly aware of how valuable these grandstands are to our Fairgrounds. Discussions with local bleacher companies and visits to other fairs exposed a dire need for repairs to similar aging structures at other locations. The rehabilitation project of our grandstands will hopefully let us enjoy many more years with this structure at future Fairs.
Awarded Funds $86,000
The TRF funding has provided Conservation Halton with the opportunity to enhance the 2022 fall event lineup considerably. The public exposure and investment into our events resources has set us up for long term growth in the tourism industry. We have been able to add materials and supplies to our events that will support future iterations of the events like Spooktacular, Hops & Harvest and others. While these events would have existed even without this support, the guest experience would have been significantly diminished, and many costs would have needed to be deferred to the end user.
Awarded Funds $100,000
Our displays required maintenance, and some even had to be replaced. This grant enabled us to add and replace older displays and the new JOY display is really popular and many people have posted their pictures of it. The lights in our park are even brighter and more beautiful and we look forward to more people coming by in 2023.
Awarded Funds $52,000
The Downtown Lights project has helped transform Downtown Milton into a bright, vibrant and welcoming destination for tourists and residents to enjoy in the colder months. It has helped us raise the profile of our downtown and increase collaboration across stakeholders in town. Our programming evenings included outdoor music, rides, activities, special offers at restaurants, sales at shops and local businesses supported the success of the project by decorating their storefronts, offering workshops or sales during the month and more. Through the Downtown Lights project, we gained infrastructure, expertise, partnerships and marketing assets that will help us enhance and promote our downtown each winter.
Awarded Funds $73,000
The Burlington Culinary & cultural experiences project strengthened NUVO Taste in several ways. It allowed us to created a new revenue stream through a new event service offering: culturally themed cooking classes & demonstrations that has been enjoyed by teams and corporate groups, and a large scale pre-holiday culinary & artisan/artist market that attracted a new customer base from the local and regional vicinity to learn about NUVO Taste. Overall, we were able to revitalize and strengthen NUVO taste from the impacts of the pandemic and the event even led to new production contracts with project partners and we are very excited for the future.
Awarded Funds $90,000
The success of Pumpkins After Dark (Milton) 2022 has helped the organization spring board this event across Canada to Edmonton, Calgary and Burnaby by taking past sculptures and décor and sending them to new cities, which creates hundreds of new jobs and entertains hundreds of thousands of attendees.
PAD is now putting on a new winter event (Twinkle After Dark), which will keep most of our temporary event staff working for another few months during the festivals & event shoulder season. The hope is that this new event will be as successful as PAD (thanks to the strong existing company infrastructure) and Twinkle After Dark will also be able to travel to new cities and new provinces across Canada.
Awarded Funds $100,000
RBG’s Winter Wonders event strengthened our organization’s financial position and event reputation. We attracted 48,400 visitors over the 7 week event period, of which close to 26% were tourists! While most tourists came from Ontario, our records showed that Winter Wonders attracted international tourists from as far away as Japan (where tourists purchased their tickets online), Hong Kong, New Zealand and Australia, as well as Great Britain and Europe.
Awarded Funds $100,000
Prior to receiving this grant funding, The Town of Milton was in its infancy of building Indigenous Relations with our community. In 2021, the Town developed a Culture Plan that was approved by council. Within this Culture Plan, there is a specific avenue dedicated to Supporting Indigenous Cultural Resurgence. This grant money removed the financial barrier and enabled us to move forward with 50% of the goals within this Avenue of the Culture Plan.
Awarded Funds $75,633
The TRF grant created the opportunity for Oakville to work with the Indigenous community to complete this project, which undoubtedly strengthened reconciliation activities. The crosswalk installation, interpretive sign, and the associated informative indigenous awareness video provided more insight into indigenous history and their importance to residents visiting Downtown Oakville. Using this awareness and the online survey data gathered for people visiting the crosswalk, Oakville can create new opportunities to work with the indigenous community in the future.
Awarded Funds $25,000
This may be one of the most beneficial projects we have undertaken. The data and research allowed us to better understand our past visitors, as well as identify key personas to target going forward. The project identified a variety of actionable areas for improvement, organized by themes. The timing aligned well with the Board of Director’s review of the overall strategic direction of the organization and reconfirmed that direction.
Awarded Funds $54,437
Zen Climb will be one of the few providers of formalized online courses for outdoor rock climbing training in the world. Being able to provide online training video materials would extend our ability to provide a wider climbing experience to potential climbers and encourage them to turn their ideas into reality. As a small business, the TRF has allowed us to expand our capabilities and improve our marketing and product.
Awarded Funds $60,000
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HAMILTON
This project has allowed the AGH to purchase enhancements that will significantly improve the visitor experience of the AGH Sculpture garden in all seasons and making the facility more environmentally friendly. The outdoor experience of the AGH has been improved for summer and shoulder seasons through the purchase of new furniture, turf and oversized games that would make the space more enjoyable for visitors, tourists and rental customers. This will also reduce wear and tear on internal assets that no longer be needed to be shifted and used outdoors.
Awarded Funds $100,000
This project has allowed us to move from just the visual element of Graffiti and street art that we displayed in 2019 to incorporating the performance arts, of Music, Dance, and DJ-ing in a Live performance and stage setting which brought the community out to a centralized location to enjoy the richness of the culture in its full capacity. We also expanded our footprint by creating on 5 sites on the Hamilton Mountain. We were also able to further explore Augmented Reality mural works that incorporates technology with our art making for an amazing result.
Awarded Funds $85,000
The Augmented Reality exhibition enabled Factory Media Centre to utilize the outdoor space of our new location through 6 AR works. The works honour the history of the 100-year old Hydro building through abstracted water and steam-punk imagery, reflects on the Centre's placement on this land through an Indigenous lens, and a web of interactive data satellites. The AR works, alongside the public and one-on-one workshops that we hosted, cements the center's position as a risk-taker and thought-leader in the media arts in Canada as well as improved our shoulder season revenue with the increased marketing of our location as an event space.
Awarded Funds $50,220
Through our enhanced programming we were able to bring on new partners to our culinary tour, regional dinners and begin building an audience for the soccer tournament. Festitalia was also able to plan and implement strategies that have helped to grow and sustain the organization, while supporting our community’s economic recovery through an enhanced Restaurant Program with 20 more partners, including local restaurants, eateries and café bakeries, offered year-round. Our enhanced digital infrastructure allowed programming and activities to be more accessible, diverse, equitable and inclusive. We have leveraged and enhanced programming from the past to meet the needs of today, and we're ready for the future.
Awarded Funds $75,500
The Festival of Friends is a landmark event, bringing over 100,000 people to Gage Park every year. Amazingly, the TRF funding we received allowed us to introduce new types of programming to add to the experience of an attendee. These included an indigenous showcase, indigenous vendors, and a new group of musicians who hadn’t performed at the festival before. As a result, we saw a large increase in attendees and established a relationship with the Indigenous Community that will help us grow and evolve together in the going forward in the new year!
Awarded Funds $36,000
We were heavily impacted by weather last year which made our parking lot essentially unusable on many days that affected the confidence hosts had in choosing our venue. With a safer, better drained parking lot, and motorized barn curtains to create an enclosed space, we have been able to address many of these issues and keep our business on a positive path to staying open despite challenging conditions. Our market’s new porch has also enhanced the customer experience for shoppers. The projects have been very impactful to our visitor experience, business annual longevity and employee retention/expansion.
Awarded Funds $33,150
We had identified several areas of our track that were unstable and unsafe. Using the funds, we were able to repair or purchase new track and we can now advertise and reopen our track for the 2023 season. This will no doubt allow new visitors to come and experience the new safe track and ride the rails.
Awarded Funds $55,175
After 2 years of reduced and/or online programming, Hamilton Fringe Festival returned to this year’s regional festival circuit this summer with one of our largest events yet. We increased festival visibility with branded tents and wayfinding signage adorned 14 separate stages around Hamilton, with partnered venues stretching from Barton St. to the mountain, and from downtown to Westdale. The additional support staff hired increased capacity for event planning, and smoother execution of daily programming and logistics. Our overhauled box office system effectively streamlined the patron experience from ticket purchase through to walking into the theatre. Overall, Hamilton Fringe Festival fully leveraged these relief funds to create an audience experience that was live, accessible, and entertaining for all ages.
Awarded Funds $23,060
The funds have enabled the Trust to enhance the visitor experience and making it more accessible to all tourists and visitors. We are able to continue providing free events such as the Music on the Waterfront where visitors can come down to the waterfront and enjoy free live music through the summer months, as well as operate its fishing derby again; providing an opportunity for people to learn about fish in the harbor. We also built a sun/weather shelter to enhance the enjoyment of both summer and winter skating for our visitors.
Awarded Funds $100,000
The Relief Fund has enabled Hamilton International to strengthen its position as a clean, comfortable, and convenient airport. The installation of new digital monitors throughout the terminal has allowed the Airport to highlight important health and safety messages during the height of the COVID-19, but also enabled collaboration with airports in other provinces. We also created the “Time to Go” marketing campaign designed to inspire travelers to return to the skies and embark on new adventures. Our projects ultimately allowed the airport to showcase its facility and various flight options while also highlighting Hamilton International as a safe and convenient gateway to our region.
Awarded Funds $59,600
With the creation of the new mobile wildlife exhibit, we will be able to continue to offer wildlife festivals in other, traditionally more profitable seasons, creating revenue for our center and offering even more tourist attractions.
Awarded Funds $100,000
The grant allowed us to renovate our stage and is a good start for our larger project to transition our current religious space into an all-purpose, mid-sized gathering and event space; an asset identified to be in short supply in Downtown Hamilton.
Awarded Funds $25,000
After having to cancel the event for two years during covid, Sew Hungry 2022 was one of the first festivals to launch in Hamilton. Our festival brought swarms of people down to Ottawa Street North after two years of having an empty street and created new customers and networking opportunities for all the local businesses within our BIA. It strengthened our bond with local shops, restaurants and community as we saw a massive increase of foot traffic to the area. Also, the marketing that goes into the festival improves the overall reputation of the neighbourhood and increase awareness about Ottawa Street North to encourage repeat business from attendees.
Awarded Funds $33,665
Since the pandemic, customer expectations have shifted from mere wine tasting to a more fulsome experiential desire. In response to that, we have pivoted from a “wine tasting” establishment to one that offers relaxed outdoor and indoor experiences and we have added a culinary component to the offerings. Further, we have established ourselves as an ongoing entertainment venue that allows for local artists and musicians to perform. A new trail will also offer visitors the opportunity to not only experience more of our property, its history and the beauty of the Niagara Escarpment but also allow for enhanced event capabilities and draws for increased tourism.
Awarded Funds $100,000
Installing permanent, accessible grandstands ensures our events are accessible to everyone and everyone can be seated in a spot that allows them to fully enjoy the events offered in our large ring. Prior to this project, we did offer a few ground level seats but we knew that it really limited the individual’s ability to fully view the events. With these stands, we are excited to expand our ability to offer accessible programming and events starting in 2023 and welcome a larger audience with our elevated level of comfort.
Awarded Funds $80,000
Beer Craft Beer Festival had an extremely successful return in 2022 with the highest attendance to date, as well as strong feedback from participating breweries. Programming included over 30 breweries and cideries, 9 food trucks, craft vendors, beer yoga, beer arcade, drag performances, beer-related talks, culinary demonstrations and musical headliners and placed our organization in an excellent position for Covid recovery. We increased ticket sales, supported over local business, and over 50 contract staff positions in the tourism, culture, and entertainment sectors, as performers, event staff, vendors, logistics teams, production and year-round planning.
Awarded Funds $35,500
The visitor’s experience was greatly improved by the new signage, refillable water station as well as by the private changing/nursing tent for parents. Internally, we were able to provide better volunteer management thanks to an extension to staff contracts and as this also included a group of volunteer photographers, we gained much needed video and photo assets for our marketing in 2023. These will have the greatest impact to Telling Tales and are designed to promote us and RBG to new daytime and overnight visitors.
Awarded Funds $27,000
Our Meadow Project has strengthened our position as we can now be seen as a true destination spot for visitors and tourists to come and spend a day with us and experience the best our region has to offer in terms of food, drink, and natural environment. This is one of the best apple growing regions in Ontario and we see our Farm leading the Cider renaissance in Agritourism similar to Niagara for grapes and wine.
Awarded Funds $100,000
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