Each year, HHBRTA facilitates a pan-regional industry exchange to encourage networking and information sharing between tourism industry colleagues from across the region. This event includes an education/training component, networking time, regional tourism updates and communications focused on current industry initiatives aimed at increasing tourism spending.

This year, HHBRTA revives our Spring Industry Exchange with a twist: our Inaugural Marketing Exchange.

Our annual Fall Industry Exchange sees operators from across the region coming together to network and learn from each other’s successes and challenges of the year and goals for the seasons ahead. The Marketing Exchange seeks to mirror this collaborative discussion between marketing employees, gurus and professionals of all levels from all business types to share best practices, customer and platform trends and potentially forge new marketing partnerships.

The Agenda will include: 

  • Opening Remarks + Welcome
  • Regional Tourism Initiative Update
  • Industry Round Tables: Come prepared to share the following:
    • Your current marketing environment
    • Any marketing focus or campaigns you will share for the 2025 Business Cycle
  • Networking Break 
  • New marketing initiatives from HHBRTA

Join us on April 16th 2024 from 12:30PM – 3:30PM at the Coach House at Dundurn Castle in Hamilton. 


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