New 2024 – 2025 Partnership Funding Program 

The Hamilton Halton Brant Regional Tourism Association is pleased to announce the launch of our highly anticipated NEW 2024-2025 Partnership Funding Program!

In 2022, HHBRTA embarked on a journey to develop a 3-year Strategic Plan for Regional Tourism Development, shaping our efforts to support and advance our tourism sector and regional visitor economy from 2024 to 2026. Consequently, the 2024 – 2025 Partnership Program has been re-envisioned to align with the focus areas and objectives outlined in our new 3-year Strategic Plan for Regional Tourism Development.

The New Partnership Funding Program is strategically crafted to advance 5 key objectives:

  1. Support and Strengthen the visitor economy
  2. Enhance the content of visitor offers
  3. Continue to build our region’s position as a tourism destination
  4. Meet the growing visitor demand for responsible tourism experiences and practices
  5. Create a safe and welcoming destination that is visitor ready

Through 4 NEW Funding Streams:

  • STREAM 1: Diversity, Equity and Inclusion (DEI)
  • STREAM 2: Sustainable Tourism
  • STREAM 3: Product Development
  • STREAM 4: Marketing Development

What does “partnership” mean?

In this funding model, a partnership is defined as the agreement of HHBRTA to work with one or more entities on a specific project that aligns with HHBRTA’s business plan for the current year. In addition to financial support, organizations engaged in the Partnership Funding program benefit from HHBRTA’s expertise and support in partnership building, experiential tourism development and digital marketing as they collaborate with HHBRTA to execute the project.

Who is eligible to apply for partnership funding?

In order to apply for Partnership Funding, applicants must reside or work within the boundaries of the City of Hamilton, the Region of Halton (City of Burlington, Town of Milton, Town of Halton Hills, Town of Oakville), City of Branford, County of Brant, Six Nations of the Grand River Territory and the Mississaugas of the Credit First Nation. Potentially eligible partners include municipalities, destination management organizations, business improvement areas, tourist attractions and private businesses and entrepreneurs who provide tourism-related products and experiences to the public.

When is the Application Deadline?

HHBRTA may host two intake periods depending on the number of approved submissions
during the first intake period. ** Projects can apply for multiple funding streams where relevant.  


Notifications for Applications will be communicated via the corporate website – – and shared through our monthly industry e-newsletter.
Only one application submission per applicant will be considered. Multiple applications will not be permitted.

Interested in applying?

Do you have a project that you think would be a good fit for the Partnership Allocation Funding Program in Hamilton Halton Brant? Under the management of Angelica Seraj, Industry Relations and Partnerships Manager, we are committed to fostering even stronger collaborations and making a lasting impact together. If you have questions in regards to the application, please reach out directly by email to set up a consultation session.