Hamilton Halton Brant Regional Tourism Association regularly works with industry partners to develop high-quality, new or enhanced experiences that will help drive new visits and spending in the region. The Ministry of Heritage, Sport, Tourism and Culture Industries allocates annual funds to HHBRTA to co-invest with partners in initiatives that align with HHBRTA’s annual business plan.
Projects eligible for partnership funding include the enhancement and promotion of immersive experiences and events that have specific programming developed for and marketed to tourists and also serve to strengthen The Heart of Ontario visitor brand.
What does “partnership” mean?
In this funding model, a partnership is defined as the agreement of HHBRTA to work with one or more entities on a specific project that aligns with HHBRTA’s business plan for the current year. In addition to financial support, organizations engaged in the Partnership Funding program benefit from HHBRTA’s expertise and support in partnership building, experiential tourism development and digital marketing as they collaborate with HHBRTA to execute the project.
Who is eligible to apply for partnership funding?
In order to apply for Partnership Funding, applicants must reside or work within the boundaries of the City of Hamilton, the Region of Halton (City of Burlington, Town of Milton, Town of Halton Hills, Town of Oakville), City of Branford, County of Brant, Six Nations of the Grand River Territory and the Mississaugas of the Credit First Nation. Potentially eligible partners include municipalities, destination management organizations, business improvement areas, tourist attractions and private businesses and entrepreneurs who provide tourism-related products and experiences to the public.
Interested in applying?
Do you have a project that you think would be a good fit for the Partnership Allocation Funding Program in Hamilton Halton Brant? Contact Adrienne Carter, Destination Development and Finance Manager, to discuss your initiative.