COVID-19

Roadmap to Reopen 

Our government, in consultation with Ontario's Chief Medical Officer of Health, Dr. David Williams, released the Roadmap to Reopen, a three-step plan to safely and cautiously reopen the province and gradually lift public health measures. Additionally, in response to recent improvements in public health and health system indicators, Ontario will also reopen outdoor recreational amenities with restrictions in place, effective May 22, 2021 at 12:01 a.m.

Below is an update on these steps and what they mean for the heritage, sport, tourism and culture industries:

Step One

Step One of the roadmap may begin after 60 per cent of Ontario’s adults receive at least one dose of a COVID-19 vaccine and if public health indicators, such as hospitalizations, ICU occupancy and new admissions and case rates indicate the province can safely move to this step of the roadmap. Based on current trends, the government expects to enter Step One of the Roadmap the week of June 14, 2021.

Step One will permit the resumption of more outdoor activities with smaller, well-managed crowds where risk of transmission is minimized and will permit retail, all with restrictions in place, including but not limited to:

  • Outdoor gatherings up to 10 people

  • Outdoor dining up to 4 people per table

  • Outdoor fitness classes, personal training and sports training up to 10 people

  • Horse racing and motor speedways without spectators

  • Outdoor horse riding

  • Outdoor pools, splash pads and wading pools with capacity limited to permit 2 metres’ physical distancing

  • Outdoor zoos, landmarks, historic sites, and botanical gardens with capacity limits

  • Campsites, campgrounds and short-term rentals

  • Ontario Parks

Step Two

Ontario will remain in Step One for at least 21 days. If at the end of those 21 days the province has vaccinated 70 per cent of adults with one dose and 20 per cent of adults with two doses and there are positive trends in public health and health system indicators, Ontario will move to Step Two.

Step Two will further expand outdoor activities and will resume limited indoor services with small numbers of people where face coverings are worn, with other restrictions in place, including but not limited to:

  • Outdoor gatherings up to 25 people

  • Indoor gatherings up to 5 people and other restrictions

  • Outdoor dining up to 6 people per table

  • Outdoor sports and leagues

  • Overnight camps

  • Outdoor meeting and event spaces with capacity limits

  • Outdoor cinemas and performing arts with capacity limits

  • Horse racing and motor speedways for spectators with capacity limits

  • Outdoor tour and guide services with capacity limits

  • Public libraries with capacity limits

  • Outdoor waterparks and amusement parks with capacity limits

  • Fairs and rural exhibitions with capacity limits

Step Three

Ontario will remain in Step Two for at least 21 days. If at the end of those 21 days the province has vaccinated 70 to 80 per cent of adults with one dose and 25 per cent of adults with two and positive trends in public health and health system indicators continue, Ontario will move to Step Three.

Step Three will permit the resumption of indoor services with larger numbers of people, with restrictions in place, including but not limited to:

  • Outdoor gatherings with larger capacity limits

  • Indoor gatherings with larger capacity limits and other restrictions

  • Indoor dining with capacity limits

  • Indoor sports and recreational fitness facilities with capacity limits

  • Indoor meeting and event spaces with capacity limits

  • Indoor cinemas and performing arts facilities with capacity limits

  • Indoor museums and art galleries with capacity limits

  • Indoor zoos, aquariums, waterparks and amusement parks with capacity limits

  • Casinos and bingo halls with capacity limits

 



Our government will continue to work with our sectors to help inform safe reopening plans.

More detailed information is available through the government’s news release and backgrounders available below and a Q/A document will be issued to address additional questions from yesterday's technical briefing.

Roadmap to Reopening – News Release

Roadmap to Reopening - Backgrounder

Together, we will ensure the province re-emerges as a global leader ready to reconnect Ontarians with all we have to offer.

 


HHBRTA MARKETING STRATEGY

WORTH THE WAIT

Based on the realities of today, support to tourism based businesses is vital and it is a priority to pivot our efforts to both engage locals to support their local businesses and to build “Destination Dreaming” efforts to build interest in our region for future visitation.  During a time when citizens are being asked to refrain from travel, it is important that our marketing messaging reflects that.  To help ensure that, we have developed a campaign for non-local audiences that will help keep our brand front and centre in a responsible way that is built around the tagline: “Worth the Wait”.   This tagline offers two meanings to potential visitors.  The first is that Hamilton Halton Brant’s tourism product is so awesome it is worth waiting for to be able to enjoy safely.  The second inference is that the safety of your family and the people you want to spend time with is worth the wait. 

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SHOW SOME LOCAL LOVE

In addition to our marketing efforts for non-local audiences, we have also developed a campaign theme for use in local markets built around the tagline:  “Show Some Local Love.”   Whether it is encouraging residents to order food from local restaurants and buy goods from local shops online or offering suggestions for virtual activities like museum tours and online classes, the Show Some Local Love campaign is all about offering easy, actionable steps that local residents can take to support their community’s economy.  Additionally, the RTO has allocated a portion of the interim marketing budget to be designated for direct marketing support of the DMOs/municipalities that have created website portals that have been developed to provide local residents with up-to-date information on local tourism businesses providing Covid-19 safe products and services to their respective local communities.  In addition to posting this on our leisure website and ongoing posting via our owned social media channels, we will be launching a five-week (May 1-May 31) paid social media campaign for each of our regional DMOs geographic catchment to support efforts.  Utilizing the umbrella “Show Some Local Love” interim brand positioning, each DMO specific campaign will be targeted geographically and will link Facebook and Instagram users directly through to their local DMO/Municipal “support local” website page.

We encourage you to use the “Show Some Local Love” digital wordmarks that we created during this time in your own Marketing tactics. For access to these wordmarks or if you have any questions please contact Brittany Hunter by e-mail, brittany.hunter@theheartofontario.com or by phone, 905 516-0135.

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SUB REGIONAL "SUPPORT LOCAL" WEBSITE PAGES

Our regional tourism industry partners are innovating their business in order to generate revenue during the Covid-19 social distancing time-frame and meet local needs. We feature these businesses, so that they are supported, but also inspire you to engage current customers and/or attract new customers. Click on a region below to see how they are supporting locally. 

Brantford      Burlington      County of Brant      Halton Hills      Hamilton     Oakville

 

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