Royal Botanical Gardens
Royal Botanical Gardens Burlington

About Us

Who We Are

Hamilton Halton Brant Regional Tourism Association (HHBRTA) is an independent, industry-led, not-for-profit organization,responsible for working with tourism partners to enhance and grow this region's tourism products and marketing activities, with the intent of increasing visitors, generating more economic activity, creating more tourism jobs and sustainability, capturing unique product clusters and integrating existing brands and partnerships.


HHBRTA is located in southwestern Ontario and includes:

  • County of Brant
  • The cities of Brantford and Hamilton
  • The Regional Municipality of Halton (City of Burlington, the Towns of Halton Hills, Milton and Oakville)
  • The Six Nations of the Grand River Territory
  • The Mississaugas of the Credit First Nation 

We are grateful to have the opportunity to work and create on the Treaty Lands and Territory of the Mississaugas of the Credit First Nation as well as the traditional territory of the Huron-Wendat, Neutral and the Haudenosaunee peoples of the Six Nations Grand River Territory. We are committed to fostering meaningful relationships and supporting a diversity of Indigenous practices and cultural expressions through tourism efforts.

Our Mandate

HHBRTA works collaboratively to ensure that any initiatives that are undertaken supplement, not replace, existing efforts of sub-regional Destination Management Organizations (DMOs) and other organizations active in tourism such as Chambers of Commerce. The organization’s focus is to design and execute innovative marketing tactics to drive new, incremental visits and spending while building the regional visitor experience brand.

The creation of HHBRTA began in 2009 and in December 2010 became an incorporated entity, pursuant to the Province of Ontario's request. Today, HHBRTA is governed by a permanent industry-led Board of Directors, has an established head office and permanent staff team led by an Executive Director.

The Heart of Ontario Regional Tourism Strategy has been the framework in which HHBRTA has determined operational priorities and industry development initiatives. HHBRTA is funded annually by the Ministry of Heritage, Sport, Tourism, and Culture Industries and complies with Province of Ontario funding agreement requirements.


EXPOSURE: Extend your reach through marketing opportunities. Put your business in front of new potential customers through HHBRTA's leisure website, print, digital, and media opportunities. 

KNOWLEDGE: Gain better understandings of your visitors through stats, data reports, and tourism insights. Attend annual workshops or industry forums to educate you on marketing experience/product development and customer service. 

COMMUNITY: Become a part of our tourism communit through networking. Attend pan-regional industry events to grow your collaboration contact potential to grow your business. 

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