Glen Eden
Glen Eden Milton

Ventures

The Heart of Ontario's True Brew Path

HHBRTA has been working with six regional craft breweries to build a marketing campaign pilot promoting regional craft brews and cultural experiences to build visitation. Marketing tactics include a dedicated feature on www.theheartofontario.com and a supporting collateral guide for consumers. The pilot is also supported by the corresponding DMO in which the breweries are located. Partners involved in the marketing pilot include:

Breweries

  • Bell City Brewing Co.
  • Camerons Brewing Co.
  • Collective Arts Brewing Co.
  • Nickel Brooks Brewing Co.
  • Orange Snail Brewers
  • Shed Brewery

DMO’s

  • Halton Region
  • Oakville Tourism Partnership
  • Tourism Brantford
  • Tourism Burlington
  • Tourism Hamilton

Posted August 25

2016 Great Canadian Day Tripping Collateral Piece
As part of our summer marketing campaign, HHB recently distributed an 8.5 x 11 coupon flyer, offering consumers 21 amazing deals for day trips across the region. The offers are outdoor, arts, culture and heritage focused, and came from 21 individual partners.

  • 58,000 were distributed in Mississauga via the Toronto Star on Thursday, July 7, 2016.
  • 40,000 flyers were sent to 70 tourism sites for distribution, including DMOs, OTICs, participating partner sites, hotels, museums, 102.9 K-Lite, and other various places throughout the region and in Kitchener/Waterloo area.

The coupons are also available for download on thehearofontario.com and ourtruenature.ca, and have been pushed out through e-marketing, blogging, digital advertising and social media tactics.
Posted July 12

Great Canadian Day Tripping Promotional Videos
Another tactic in our summer marketing campaign was the development of two 30 second promotional videos to share through e-marketing tactics, social media and display on the home page of our website. Take a look at the awesome results:

Posted July 12

2016/17 Marketing Framework and Campaigns
This year’s marketing framework and campaigns build on the success of last year’s Great Canadian Day Tripping theme, as well as introduce new tactical approaches to position Hamilton Halton Brant as a compelling tourism destination. Our priority markets include:

  • Near Ontario markets (GTA, KW, SWO, Niagara)
  • Engaged Audiences consumer database and social media audiences
  • Niche Markets/Audiences
    • Relevant interest targeting within priority geographic markets
    • Visiting Friends & Relatives (VFR)
    • Quebec
    • Canadian Newcomers
  • Opportunity Markets—Near U.S. Border

The marketing framework will be product focused and will be optimized through three targeted campaigns:

  • Summer Travel Product (family audiences)
  • Outdoor Product (outdoor enthusiasts)
  • Secondary Product (product enthusiast/niche audiences incl. couples)

Ongoing marketing to HHB’s Engaged Audience (consumer database) will also be prioritized and will align with this product-focused framework.

Priority tactics to support the marketing framework and campaigns include:

  • Digital Tactics - continue to migrate budgets away from print media and printed collateral in favour of efficient, effective, measurable digital tactics with high ROI
  • Content Marketing Tactics focus on publishing branded content on HHB’s owned properties (websites, blogs, video, social channels, etc) and via paid media (Facebook advertising, programmatic native advertising, influencer marketing etc.); develop new content and repurpose existing content

For full details, please our 2016/17 Marketing Overview slidedeck. To see what’s already in marketing, take a look at our leisure blog and outdoor blog
Posted June 8

Partnerships
102.9 K-LITE
Following the success of HHB’s partnership with 102.9 K-Lite in 2015, we are once again partnering with the local radio station to leverage our Visiting Friends and Relatives (VFR) market, increase the number of local ambassadors, and promote our region's best tourism experiences and offers. The partnership involves on-air promotions, contesting, prizing and blogging for 102.9 K-Lite’s website. If you are interested in participating and providing contest prizes to promote your business, please email Dana Murray or call 905-297-0190 ext. 102. This partnership will run from April 25 to September 18, 2016.
Posted July 7

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