Oakville Pier
Oakville Pier Oakville

Reports

2015/16 Fall Campaign Results
Hamilton Halton Brant’s fall campaign continued using the theme of Great Canadian Day Tripping to inspire fall travel to the region. Tactics included distribution of 258,982 copies of a free standing insert in daily newspapers in Toronto, GTA, London and Kitchener/ Waterloo, as well as promotion through digital ads, e-marketing, social media and ongoing blogging. Highlights from the campaign include:

  • 3,254,855 total online ad impressions
  • 34,926 unique visits to theheartofontario.com, a 52% increase from the same time period in 2014
  • 89,020 page views at theheartofontario.com, an 82% increase from the same time period in 2014
  • 6,929 referrals to partner websites from theheartofontario.com, a 92% increase from the same time period in 2014
  • 8,685 new opt-ins to the consumer database
  • 1,462 new Facebook likes

Click to see the full Fall Campaign Results report.

2015/16 Summer Campaign Results
Hamilton Halton Brant’s summer campaign used the theme of Great Canadian Day Tripping to inspire travel to the region. Tactics included distribution of 550,000 copies of a free standing insert in daily newspapers and at Pan Am activation sites as well as promotion through digital ads, e-marketing, social media and ongoing blogging. Highlights from the campaign include:

  • 3,824,195 total online ad impressions
  • 57,676 unique visits to theheartofontario.com, a 98% increase from the same time period in 2014
  • 109,280 page views at theheartofontario.com, an 82% increase from the same time period in 2014
  • 8,976 referrals to partner websites from theheartofontario.com, a 16% increase from the same time period in 2014 
  • 2,553 new opt-ins to the consumer database1,400 new Facebook likes

Click to see the full Summer Campaign Results report.

 

Back to Top ↑