Glen Eden
Glen Eden Milton

Co-Invested Projects

HamBur Cycling Loop

The HamBur Loop was developed in collaboration with HHBRTA, The Great Lakes Waterfront Trail in Hamilton and Burlington, and included working with local municipalities, to create curated cycle-friendly path. A blend of groomed paths, roadways, and municipal trails, this 50-kilometre route offering recreational cyclists a great touring experience that includes lakeside views and waterfronts, urban locations, natural icons, and scenic lookouts.

As we continue to evolve this experience, HHBRTA will focus on the features and destinations along the loop, working with local tourism businesses to increase visitation, length of stay and spending. We will develop itineraries, highlighting sections of the “loop” to build packages.

Visitor Experience Brand Development

  1. Consumer-facing Itinerary development to attract new tourism markets and improve economic development overall.
  2. Stakeholder Engagement – package development that encourage longer stays, higher spend yield; market-readiness; trip motivation
  3. Supporting route amenities, accommodations, attractions, culinary, culture, gardens, historical points of interest, geology/landforms history, coastal stories; and marketing
  4. Supporting existing infrastructure of the HamBur Loop
  5. Identify our unique selling position – UNESCO World Biosphere Reserve: Niagara Escarpment; shorelines of one of the five Great Lakes, Lake Ontario; safe, groomed paths; cell service coverage, local history and one-of-a-kind attractions along the route.

Please contact Bev Scott, by email at bev.scott@theheartofontario.com, or by phone at 905-297-0190 ext. 107. Bev will be working with local tourism business in package development, and overall visitor experiences engagement.

The Grand River: Visitor Experience Development

The tourist is coming from nearby and across the globe to experience our unique products and offers – the river continues to perform as a trip motivator in the outdoor tourism space. Our regional Grand River outfitter experts serve over 80,000 paddlers, annually. Considering this only accounts for the booked outfitter business, we also must consider organic individual paddler who is coming with their own equipment and enjoying our waters independently. Together this is an active audience and one we continue to target – through product development, infrastructure initiatives, and sector specific campaigns. 

What’s more exciting is that we understand the value of the paddler – the canoeist, the kayaker, but moreover, not discounting other contenders:  the trail-riding cyclists whom skim the river shoreline paths, and together we consider this market the triple crown of the outdoor water-based adventure enthusiast. Avid outdoor enthusiasts, families, explorers, knowledge-seekers and new Canadians are the recognized target audience through Destination Ontario of which we align our marketing. Read More. 


True Brew Path

The True Brew Path was created in 2016 to showcase the growing tourism interest in Ontario’s fledgling Craft Beer industry.  A brand was developed, and 6 Regional Craft Breweries in Hamilton Halton Brant came on board to help promote this new tourism initiative.  Over the past 4 years the number of partners included in the True Brew Path promotions has grown to also include cideries, wineries and unique brew pubs in this regional culinary experience.  Visitors can savour an unique variety of beers, ciders and wines from 26 locally operated businesses that produce or serve these regional beverages.  These businesses also offer visitors entertainment through live music events, experiential VIP tours and workshops (learn how to make sausages at Merit Brewing) and even accommodations (West Avenue Cidery has a B&B available beside the orchard). Read More


Hamilton Culture Pass 

Tourism Hamilton initiated a collaborative marketing initiative to enhance promotional appeal for four major cultural attractions in Hamilton.  Working with the Art Gallery of Hamilton, Canadian Heritage Warplane Museum, Royal Botanical Gardens and Dundurn Castle, Tourism Hamilton developed the framework and pricing for a Hamilton Culture Pass.  The first of its kind in the region; this promotion offers visitors a 15% savings when they purchase the pass, which gives them access to the four attractions, plus value-added offers at each location, such as 10% off in the gift shop, to enhance visitor experiences. Read More. 


Rendez-vous Canada 2019

Led by Destination Canada and the Travel Industry Association of Canada, RVC showcases the rich diversity of Canada and contributes to the prosperity and growth of our tourism industry.  Held in Toronto, RVC introduced some 680 plus qualified Tour Operators from 30 countries, and selected Travel Trade Media of Destination Canada’s 10 international markets to Canadian sellers of tourism products. A total of 1700 delegates were in attendance, over a 4-day marketplace.

HHBRTA partnered with 11 market-ready regional tourism experience businesses, in a co-investment strategy, that showcased our destination as a must-experience for Canadian Landscapes, Gardens, Grand River, Canadian Stories, First Nations, and a feature of our two Ontario Signature Experiences. We co-shared a half booth with our key partner, Royal Botanical Gardens. Through this strategy, we mentored the development of Travel Trade profile/sales sheet collateral, as a standard tool to present buyable packages. A 12-page collection of authentic Canadian experiences – “A Place to be Canadian” booklet was developed that featured 19 trade-friendly experiential and unique packages, and of the 19 packages offered, 13 were developed specific to this opportunity. A Media Kit was also developed that further elevated our message and product offerings, and was provided to media in attendance, as well as post-marketplace engagement. Read More.

Back to Top ↑