Royal Botanical Gardens
Royal Botanical Gardens Burlington

Product Development

The region's priority products and experience development opportunities outlined in the Hamilton Halton Brant Regional Tourism Association (HHBRTA) Tourism Strategy are built upon cross-regional visitor experiences. The region offers unique outdoor tourism opportunities due to the significant natural geographic assets found in the region, as well as arts, culture and heritage. 

Focusing HHBRTA efforts on product development and innovation is an organizational business priority. Product development initiatives under way have been strategically qualified to build The Heart of Ontario regional visitor experience brand.

Cycling Tourism

Re-establishing and creating new and exciting cycling routes has become a top priority in HHB’s product development initiatives. Here’s what we’ve been working on:


We’ve been busy engaging municipalities and business partners to enhance and complete the 50 km Hambur Loop project that was initiated in 2011. Although the trail is promoted through HHB marketing tactics and is enjoyed by cyclists a-plenty, there is still work to be done. We’re looking to add more signage to the route to improve market-readiness so that the trail can act as a key demand generator for upcoming campaigns, including Canada 150. Consultant Brent Kinnaird is spearheading the effort on behalf of HHBRTA.


As a result of a connection made at the Cycling Conference in March, a cycling tourism operator out of Toronto has expressed interest in piloting a new tour in our region, focusing on a Hamilton route.


HHBRTA has been working with the Greenbelt Foundation in their continuous efforts to evolve the Greenbelt Route. Plans are in the works to add the Hambur Loop to the Route. More details to come.


HHB will participate in a cycling measurement project in conjunction with Ontario By Bike (OBB) that also includes RTO 1 and 9. The pilot project will focus on how cycling tourism is measured. Within our region, the work undertaken will happen in Halton.

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