Locke Street
Locke Street Hamilton

Workforce Development and Training

The Hamilton Halton Brant Regional Tourism Association (HHBRTA) is committed to playing a role in facilitating training and development opportunities for tourism and industry stakeholders throughout the region.

Annual Training Series

HHBRTA offers an annual Workforce Development and Training Program that is a series of free workshops and/or webinars to help educate tourism industry partners and business needs. These sessions are focused on marketing, customer service and product/experience development.

Customized Workshops

HHBRTA offers specialized workshops working with industry partners such as, DMOs, BIAs, and Chamber of Commerce to help build incremental tourism business opportunities for their designated business stakeholders and partners.  These workshops can be customized to help a specific area of need leverage regional tourism business development priorities. A minimal fee is charged to offset training development logistics.

Bi-Annual Industry Symposium (every 2 Years)

HHBRTA hosts a Pan-regional educational gathering for industry stakeholders. Each symposium has a specific theme/focus based on industry trends and needs. The Symposium’s programming is specifically planned to convey this message with high caliber speakers, interactive sessions, and industry collaboration and networking. It is also a great way to meet our team.  There is a registration fee to attend.

Tourism Industry Resources

HHBRTA offers a variety of industry resources that includes presentations, toolkits, bulletins, and research. All materials can be downloaded on our websites under the Resource Tab. We encourage you to check it out.

Details for upcoming educational sessions are always communicated via our tourism partner communications:

Make sure to follow us to receive these updates and stay engaged!


Come back often to see the latest workshops on our Corporate Event Calendar. Additional dates, locations and information will be posted on an ongoing basis.

October 1 - 3

Service Excellence, Facilitation Excellence, and Designated Trainer Program

More details to come! 

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October 28 - 30

2019 TIAO Summit

Join us for the tourism industry event of the year—because tourism matters. Gather with industry colleagues and tourism leaders for two days at the Blue Mountain Resort to network, gain new insights, explore trending topics and celebrate excellence at the Ontario Tourism Awards of Excellence Gala.


Blue Mountain Resort

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November 8 - 9

See Conference

SEE 2019 gathers the planets smartest travel and toursim marketers for two days of networking, and adventure. You'll meet a fantastic crew of trailblazers from around the world, and walk away wildly inspired; with the practical, cutting-edge visual marketing tools and strategies you can implement the minute you get home. 


Hotel X

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November 13 from 9:00 am - 1:00 pm

Chinese Readiness Workshop

This workshop will cover: 

·         Profiles of Chinese travellers

·         Preferred payment methods

·         Cultural insights and communication tips

·         Needs and wants of Chinese visitors

·         Mobile and social media landscape China



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November 19 - 20

2019 Tourism Congress Conference

The Tourism Industry Association of Canada’s annual conference brings together industry leaders, professionals and influencers from coast to coast to coast under one roof. More than 330 industry professionals attended last year’s Tourism Congress and over 450 delegates including 23 MPs enjoyed the Canadian Tourism Awards. 


Westin Hotel

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November 28 from 8:30 am - 4:30 pm

Strategic Marketing; Lessons from the Entertainment World

Strategic Marketing:

Lessons from the World of Entertainment


Learning Outcomes:

  • Understand how to better balance marketing strategy and speed in a rapidly moving environment
  • Gain an understanding of a contemporary approach to social media
  • Leverage fresh marketing approaches and insights through an entertainment marketing lens
  • Refine how you approach your brand story


Prework:  watch Marvel’s BLACK PANTHER


Facilitator:  Greg Mason, VP of Walt Disney Studios Motion Pictures Canada.  He is responsible for driving the marketing of all Disney, Pixar, Marvel and Lucasfilm titles in Canada.

Fee:  $825 + HST

Or when registering for 5 courses at once, $750 + HST

To Register go to: https://execed.degroote.mcmaster.ca/executive-management/marketing-in-the-age-of-acceleration/ 


Ron Joyce Centre
4350 South Service Road

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