Virtual Training

EDUCATIONAL RESOURCES

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In response to COVID-19, the Hamilton Halton Brant Regional Tourism Association (HHBRTA) has organized a Spring Virtual Tourism Business Development Series to support the tourism industry’s business re-emergence efforts. All modules selected for this series have been qualified based on HHBRTA’s; Mitigate, Re-Imagine, Re-Emerge Strategic Framework. Starting May 19th until June 25th, HHBRTA will host 5 one hour long webinar sessions providing informational training geared to help maximize present and future post-Covid business environments.

1. RE-IMAGINE YOUR BUSINESS ENGAGEMENT       Click here for a Recording of the Session

2. 10 THINGS YOU CAN BE DOING TO YOUR WEBSITE AND WEB PRESENCE DURING THIS TIME TO INCREASE LEADS 

3. STREAM ONLINE LIKE A PRO; IMPACTING ONLINE CONVERSATION, AMPLIFICATION & APPLAUSE  Click Here for Worksheets provided for this webinar.  Click here for Hosting Online Live Experiences - Technology Tips

4. 20 PRACTICAL BUSINESS TIPS FOR RE-EMERGENCE    Register Here 

Date: June 11    Time: 2:00PM

Session Details: This 1-hour webinar will focus on highlighting how tourism recovery will be gradual. Learn practical tips on how your business can use data and predictions to think about scenarios to re-emerge and what new protocols will be needed once businesses re-open. Together, participants will consider the “new norm” of business operations and visitor interactions that will be influenced by government decisions and regulations.

Instructor Bio: Chris Hughes is meticulous about the details that make great destinations and businesses. Signage and wayfinding, parking, customer service, washrooms, interior design, even the flow factor on your signature trails, are all things that can determine your tourism fate.  By looking at your business or destination through a small lens can be scary, but it’s the key to making people happy, and spend money…lots of it.   Chris is President at BC Hughes Destination Development & Marketing located in Shallow Lake, Ontario (located right between the two really big deep ones).  Their skilled team specializes in developing innovative tourism experiences and creative marketing strategies across the country.   Their mandate is simple:  Develop a kick-ass visitor experience, and your customers will sell it for you. www.bchughes.ca

5. MARKETING TOURISM IN A CRISIS      Register HereUse the Password: HHBRTA to access the webinar for Free.

Date: June 25  Time: 2:00PM

Session Details: In this webinar you will review new strategic frameworks and best practices used by brands to navigate uncertain times through the lens of tourism. In this webinar we will discuss: 1) An action plan based on a new journey 2) What it takes to have a purpose advantage 3) Share best in class examples of applying these frameworks in times of crisis.

Instructor Bio: Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing and innovation. He has keynoted over 500 times all over the world -- well, not Antarctica.He is a contributing writer for Forbes and co-author of three books: Marketing to Millennials, Millennials with Kids as well as Marketing to Gen Z.Jeff is president of FutureCast, a consumer trends consultancy that is a division of the ad agency Barkley (www.barkleyus.com). While others talk about trends, Jeff and his partners are applying trends to create marketing and innovation best practices. His humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.


With a large demand for webinars during this time and to ensure there is less duplication we will be sharing other webinar series that we think would be beneficial for the tourism industry. Some sessions are current while others are pre taped. Click on the links below to either register or watch useful webinars for your business. 

Recorded Webinars 

1. Brand Health During & After Covid-19

2. Destination Think

3. Skift - Travel’s Path Forward: Destinations and Marketing 

4. Turning a Pause into Productivity- 20 Low Cost ways to Work on your Business 

Live Webinars

​1. McMaster DeGroot Educational Webinars 

  • Live Webinar: Rebuilding the Human Connection through Emotional Intelligence

    Date: Thursday, June 2, 2020 at noon

    With so much communication transitioning online and virtual, discover how to rebuild the connection with your team using the fundamentals of Emotional Intelligence. Fiorella Callocchia is a leading accredited facilitator on leadership & team assessment tools including Emotional Intelligence and will lead this 20-minute interactive webinar.

    Click HERE to register.

2. Tourism Excellence North Webinar Series:  Adapted 2020: A webinar Series for Tourism.

3. Reopening your Business in Halton: Small Business Centre Webinar Series 

Many of Halton’s local businesses have been impacted by COVID-19. As the Ontario government has announced the first stage of reopening the economy, our Small Business Centre is here to provide support and guidance through this challenging time.

Webinar: Preparing to reopen your business in Halton: Keeping employees and customers safe        May 25, 2020 | 11 a.m. to noon

This webinar is intended to provide businesses in Halton with important information about reopening effectively and protecting the health and safety of customers and staff.

Attendees will hear from industry speakers and health and safety representatives, including:

  • Doron Melnick, Partner and Acting National Leader, People & Change Services, KPMG Canada
  • Regional Coordinator, Workplace Safety & Prevention Services
  • Question and answer session (questions to be submitted in advance)

Register

Webinar: Preparing to reopen your restaurant or personal service business in Halton     June 1, 2020 | 11 a.m. to noon

This webinar is intended to provide restaurants and personal service businesses in Halton with important information about reopening effectively and protecting the health and safety of customers and staff.

Attendees will hear from industry speakers and health and safety representatives, including:

  • Tony Elenis, President and CEO, Ontario Restaurant Hotel and Motel Association
  • Regional Coordinator, Workplace Safety & Prevention Services
  • Question and answer session (questions to be submitted in advance)

Register

Webinar: Preparing to reopen your agri-business or agri-tourism business in Halton       June 3, 2020 | 11 a.m. to noon

This webinar is intended to provide customer-facing agri-business and agri-tourism businesses in Halton with important information about reopening effectively and protecting the health and safety of customers and staff.

Attendees will hear from government representatives and health and safety professionals, including:

  • Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA), Halton representative
  • Regional Coordinator, Workplace Safety & Prevention Services
  • Anna DeMarchi-Meyers, Agricultural Liaison Officer, Halton Region
  • Question and answer session (questions to be submitted in advance)

Register

Webinar: Business strategy for recovery from COVID-19 and our new reality       June 4, 2020 | 11 a.m. to noon

This webinar is intended to provide businesses with key considerations for building and adapting their business strategies to recover from the COVID-19 pandemic and to position themselves for success in our new reality.

Attendees will hear from an industry speaker with expertise in operational change:

  • Doron Melnick, Partner and Acting National Leader, People & Change Services, KPMG Canada
  • Question and answer session (questions to be submitted in advance)

Register

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