COVID-19

**We are providing information current to the time of sharing, however things are constantly changing.


INDUSTRY UPDATES, REPORTS AND RESEARCH

Tourism Industry of Ontario (TIAO)

TIAO is the voice of tourism advocacy in Ontario. They are conducting province wide surveys of tourism businesses to measure the impact of COVID-19. Below you will find the results specific to the Region of Hamilton Halton and Brant. Check out there website for more information of other resources they are provided. 

Government of Ontario

Yesterday our government announced details of stage one of A Framework to Reopen Our Province, which will begin on May 19th, provided that public health metrics continue to trend in a positive direction.

Workplaces and services that may reopen in stage one are well-positioned to adopt workplace safety measures and get more people back to work, while not overburdening public transit and other services. A full detailed list of the workplaces permitted to reopen can be found below. You can read the whole plan for stage 1 by clicking here.


 

The Ministry of Labour, Training and Skills Development and its health and safety association partners have now released over 80 sector-specific health and safety guidelines, including guidelines for curbside pickup and delivery services. The Ministry of Health has also released a Guidance Document for Essential Workplaces.


Ontario Minister of Heritage, Sport, Tourism and Culture Industries

Minister Lisa Macleod is holding tele-townhalls with tourism industry stakeholders from across the province. Please find links to the recordings of these townhalls below:

The provincial government has set up a series of panels to assist Minister Lisa MacLeod in meeting the unique challenges of COVID-19. Industry leaders have been asked to sit on the panels to feed in the latest data and expertise to assist the government in meeting the unique challenges of COVID-19 across different sectors. Each panel will gather information over a four week period and report recommendations back to Minister MacLeod. TIAO President and CEO Beth Potter will be sitting on the Hoteliers and Hospitality, Air Travel, Festival, Events and Local Community Attractions Panel and Tourism leaders panels. The scopes of the panels are listed below;

  1.      Ministry Attractions and Agencies Panel
  2.      Hoteliers & Hospitality Panel
  3.      Air Travel Panel
  4.      Music Panel
  5.      Film and Television Panel
  6.      Tourism Leaders Panel – RTO, DMO, TIAO
  7.      “BIG 8” Panel – largest 8  cultural attractions
  8.       Amateur Sport and Recreation Panel
  9.       Professional Sport Panel
  10.       Ontario Live Panel
  11.       Interactive Digital Media Panel
  12.       Multi Sectoral Panel – The Co-Chairs of all the other panels
  13.       Book and Magazine Publishing Panel
  14.       Festival, Events and Local Community Attractions Panel

 

MARKETING STRATEGY

WORTH THE WAIT

Based on the realities of today, support to tourism based businesses is vital and it is a priority to pivot our efforts to both engage locals to support their local businesses and to build “Destination Dreaming” efforts to build interest in our region for future visitation.  During a time when citizens are being asked to refrain from travel, it is important that our marketing messaging reflects that.  To help ensure that, we have developed a campaign for non-local audiences that will help keep our brand front and centre in a responsible way that is built around the tagline: “Worth the Wait”.   This tagline offers two meanings to potential visitors.  The first is that Hamilton Halton Brant’s tourism product is so awesome it is worth waiting for to be able to enjoy safely.  The second inference is that the safety of your family and the people you want to spend time with is worth the wait. 

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SHOW SOME LOCAL LOVE

In addition to our marketing efforts for non-local audiences, we have also developed a campaign theme for use in local markets built around the tagline:  “Show Some Local Love.”   Whether it is encouraging residents to order food from local restaurants and buy goods from local shops online or offering suggestions for virtual activities like museum tours and online classes, the Show Some Local Love campaign is all about offering easy, actionable steps that local residents can take to support their community’s economy.  Additionally, the RTO has allocated a portion of the interim marketing budget to be designated for direct marketing support of the DMOs/municipalities that have created website portals that have been developed to provide local residents with up-to-date information on local tourism businesses providing Covid-19 safe products and services to their respective local communities.  In addition to posting this on our leisure website and ongoing posting via our owned social media channels, we will be launching a five-week (May 1-May 31) paid social media campaign for each of our regional DMOs geographic catchment to support efforts.  Utilizing the umbrella “Show Some Local Love” interim brand positioning, each DMO specific campaign will be targeted geographically and will link Facebook and Instagram users directly through to their local DMO/Municipal “support local” website page.

We encourage you to use the “Show Some Local Love” digital wordmarks that we created during this time in your own Marketing tactics. For access to these wordmarks or if you have any questions please contact Brittany Hunter by e-mail, brittany.hunter@theheartofontario.com or by phone, 905 516-0135.

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SUB REGIONAL "SUPPORT LOCAL" WEBSITE PAGES

Our regional tourism industry partners are innovating their business in order to generate revenue during the Covid-19 social distancing time-frame and meet local needs. We feature these businesses, so that they are supported, but also inspire you to engage current customers and/or attract new customers. Click on a region below to see how they are supporting locally. 

Brantford      Burlington      County of Brant      Halton Hills      Hamilton     Oakville

 


Industry Updates, Reports and Research

Tourism Industry of Ontario (TIAO)

TIAO is the voice of tourism advocacy in Ontario. They are conducting province wide surveys of tourism businesses to measure the impact of COVID-19. Below you will find the results specific to the Region of Hamilton Halton and Brant. Check out there website for more information of other resources they are provided. 

Government of Ontario

A Framework for Reopening our Province lays out the government’s approach to the next chapter in the ongoing fight to defeat COVID-19. It outlines the principles the government will use to reopening businesses, services and public spaces in gradual stages.


Ontario Minister of Heritage, Sport, Tourism and Culture Industries

Minister Lisa Macleod is holding tele-townhalls with tourism industry stakeholders from across the province. Please find links to the recordings of these townhalls below:

The provincial government has set up a series of panels to assist Minister Lisa MacLeod in meeting the unique challenges of COVID-19. Industry leaders have been asked to sit on the panels to feed in the latest data and expertise to assist the government in meeting the unique challenges of COVID-19 across different sectors. Each panel will gather information over a four week period and report recommendations back to Minister MacLeod. TIAO President and CEO Beth Potter will be sitting on the Hoteliers and Hospitality, Air Travel, Festival, Events and Local Community Attractions Panel and Tourism leaders panels. The scopes of the panels are listed below;

  1.      Ministry Attractions and Agencies Panel
  2.      Hoteliers & Hospitality Panel
  3.      Air Travel Panel
  4.      Music Panel
  5.      Film and Television Panel
  6.      Tourism Leaders Panel – RTO, DMO, TIAO
  7.      “BIG 8” Panel – largest 8  cultural attractions
  8.       Amateur Sport and Recreation Panel
  9.       Professional Sport Panel
  10.       Ontario Live Panel
  11.       Interactive Digital Media Panel
  12.       Multi Sectoral Panel – The Co-Chairs of all the other panels
  13.       Book and Magazine Publishing Panel
  14.       Festival, Events and Local Community Attractions Panel


Resources for Financial Relief

Canada Emergency Response Benefit (CERB)

A taxable benefit to provide $2,000 a month for up to four months for workers who lose their income as a result of the COVID-19 pandemic.

Canada Emergency Wage Subsidy (CEWS)

Employers whose business has been affected by COVID-19 may be eligible for a subsidy of 75% of employee wages for up to 12 weeks, retroactive from March 15, 2020, to June 6, 2020.

Government of Canada Additional Support for Canadian Businesses

Additional investments provide support to financial institutions and allow them to quickly provide credit and liquidity options for a range of businesses. These measures are a part of the Government of Canada’s COVID-19 Economic Response Plan.

WSIB Financial Relief Package

The WSIB financial relief package allows businesses to defer premium reporting and payments until August 31, 2020.

Shopify E-Commerce Website Free Trial

Shopify is offering a 90-day free trial for all new customers. If you’re currently on a 14-day trial, you can extend it to 90 days.

 
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