Strategic Marketing; Lessons from the Entertainment World

November 28 from 8:30 am - 4:30 pm

Strategic Marketing; Lessons from the Entertainment World

Strategic Marketing:

Lessons from the World of Entertainment

 

Learning Outcomes:

  • Understand how to better balance marketing strategy and speed in a rapidly moving environment
  • Gain an understanding of a contemporary approach to social media
  • Leverage fresh marketing approaches and insights through an entertainment marketing lens
  • Refine how you approach your brand story

 

Prework:  watch Marvel’s BLACK PANTHER

 

Facilitator:  Greg Mason, VP of Walt Disney Studios Motion Pictures Canada.  He is responsible for driving the marketing of all Disney, Pixar, Marvel and Lucasfilm titles in Canada.

Fee:  $825 + HST

Or when registering for 5 courses at once, $750 + HST

To Register go to: https://execed.degroote.mcmaster.ca/executive-management/marketing-in-the-age-of-acceleration/ 

Location

Ron Joyce Centre
4350 South Service Road
Burlington

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