Downtown Oakville
Downtown Oakville Oakville

Staff Operational Profiles

Maria Fortunato; Executive Director905 297 0190 ex 101

Maria is responsible to advance tourism growth through the development and implementation of strategic, business, marketing and operational plans, goals and policies to progress organizational and tourism industry priorities. Builds strategic relationships with key stakeholders to identify emerging trends in the industry as well as the changing needs and conditions of the local, regional, national and international tourism sectors. Works in partnership with the Board of Directors to establish the expectations and goals for the Association with consideration of the regional tourism industry needs and the Ministry of Heritage, Sports, Tourism and Culture Industries funding expectations and measurement criteria.

Adrienne Carter; Manager, Destination Development & Finance905 297 0190 ex. 103

Adrienne works with regional partners to help evolve businesses, attractions and events to promote to the tourist audience.  The portfolio includes both cultural partners, such as museums, galleries, live music, artisans and Indigenous offerings. Regional operators are encouraged to contact Adrienne to: 

  • Enhance your organization/business to collaborate in strategic marketing initiatives, to build a critical mass of similar offerings and create a sense of place

  • Develop new experience offerings and programming to increase business opportunities through collaboration and partnerships.

Adrienne also manages the Ministry of Heritage, Sport, Tourism & Culture Industries’ Regional Partnership Funding Allocation.  Known as the Partnership Fund, this program helps regional partners leverage their own marketing or experience/product development budgets that align with HHBRTA’s Strategic Priorities.  It can extend the marketing reach for an event or help fast track the development of a new visitor experience initiative.

Speak with Adrienne to learn how you can get involved in marketing campaigns that occur throughout the year or if you have an idea to develop a new experience.

 

Bev Scott; Manger, Business and Visitor Experience Development - 905 297 0190 ex. 107

Bev manages the organization’s business development portfolio and evolves the region’s demand product development; building the overall visitor experience brand to meet market expectations, working with industry for all visitor segments while strengthening the region’s visitor economy, aligning with HHBRTA’s Strategic Priorities.

  • Foster partnerships and distribution enhancements of Product Development

  • Research and implementation of market-readiness tourism development for the region.

Developing the framework, prioritizing products, and experiences

  • Identify all sector market and product/experience trends, business opportunities.

  • Identify overnight/multi-day expenditures opportunities to grow the accommodation sector and improve the year-round business viability.

  • Reflects and implements changing tourism objectives, priorities and market conditions in planning.

Managing our Outdoor/Nature-Based sector and overseeing the development of all visitor experiences and leverages - land and water.

  • Pan-regional development of our demand outdoor experiences for retention, visitor sustainability and growth with our iconic natural assets.

  • Cultivate our Canadian Landscape Destination brand, and competitive Tourism Innovation and Sustainability, including a balance of education, protections, experience

Continue to identify and build business opportunities in partnership with key market channels, including Destination Ontario and Destination Canada, and our industry in Travel Trade market development.

  • Drawing awareness to our destination and its unique selling propositions that reach consumer segments in overseas outbound markets.

  • Managing and cultivating business relationships with Domestic and International Tour and Receptive Operators, Wholesalers and Trade Media; coordinated approach with our trade/export-ready partners; enhance support to increase new businesses.

Contact Bev to discover how to participate in ongoing B2B initiatives, visitor experience development and enhancements in campaigns and initiatives that enable tourism business success and viability for all market segments and tourism sectors.

Angelica Smith; Industry Relations and Communications Officer -  905 297 0190 ex. 105

Angelica works collaboratively with regional industry partners to identify and develop new opportunities for business operators and other tourism industry stakeholders to help grow their business, foster strategic alliances and attract new market audiences. These opportunities involve:

  • The Annual Workforce Development & Training Series

  • Labour Force/Job Creation

  • Corporate Communications (i.e. HHBRTA Corporate Website and HHBRTA Corporate E-Newsletter)

  • Tourism Business Development (Festivals & Events/Culinary Tourism)

  • Marketing and Experience Development Industry Exchange Forums

  • Regional Consultations

  • RTO 3 Industry Pan - Regional Tourism Symposium

In addition to Angelica’s role as the industry relations and communications officer, she works with the Executive Director as the HHBRTA Board of Directors Administration Coordinator. It is her responsibility for coordinating all meeting, documents, system and processes, and communicating with all Board of Directors regarding all committee meetings.

Brittany Hunter; Destination Marketing Officer - 905 297 0190 ex. 104

As Destination Marketing Officer, Brittany acts as the lead for digital marketing initiatives and related content while facilitating an array of media and marketing functions. As Brittany is the content coordinator for the leisure website, www.theheartofontario.com. Her priority is to enhance the visitors experience and make sure all information is accurate and up to date (listings/events/offers/ buyable experiences). In addition, Brittany works collaboratively with industry partners to continuously develop the RTO Asset collection (new asset photos/videos/collateral) and manages partners assets via Crowdriff. Brittany is also responsible for gathering the HHBRTA quarterly campaign results.

Claire O'brien; Destination Tourism Officer - 905 297 0190 ex. 102

As Tourism Development Officer, Claire works alongside the HHBRTA team to carry out special projects and marketing initiatives. Claire develops the content for all HHBRTA social channels which promotes tourism industry operator offerings, experiences, and destinations in the region. 

  • HHBRTA Social Channels include:

  • HHBRTA Facebook @heartofontario

  • HHBRTA Instagram @theheartofontario 

In addition, Claire assists with developing new product offerings and digital media assets to grow partner’s business and tourism offering.

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