Royal Botanical Gardens
Royal Botanical Gardens Burlington

About Us

Who We Are

Hamilton Halton Brant Regional Tourism Association (HHBRTA) is an independent, industry-led, not-for-profit organization responsible for working with tourism partners to enhance and grow this region's tourism products and marketing activities. 

As part of the 2009 Tourism Competitiveness Study, the Province of Ontario approved the formation of a new regional tourism structure. A total of 13 Regional Tourism Organizations (RTOs) were developed in Ontario and HHBRTA originated as RTO 3.

The creation of tourism regions came with the intent of increasing visitors, generating more economic activity and creating more tourism jobs. The boundaries of each RTO were developed with extensive consultation and submissions from industry partners with the intent of sustainability, capturing unique product clusters and integrating existing brands and partnerships.

Our Region

HHBRTA is located in southwestern Ontario and includes:

  • County of Brant
  • The cities of Brantford and Hamilton
  • The Regional Municipality of Halton (City of Burlington, the Towns of Halton Hills, Milton and Oakville)
  • The Six Nations of the Grand River Territory
  • The Mississaugas of the Credit First Nation

Our Mandate

HHBRTA works collaboratively to ensure that any initiatives that are undertaken supplement, not replace, existing efforts of sub-regional Destination Management Organizations (DMOs) and other organizations active in tourism such as Chambers of Commerce. The organization’s focus is to design and execute innovative marketing tactics to drive new, incremental visits and spending while building the regional visitor experience brand.

The creation of HHBRTA began in 2009 and in December 2010 became an incorporated entity, pursuant to the Province of Ontario's request. Today, HHBRTA is governed by a permanent industry-led Board of Directors, has an established head office and permanent staff team led by an Executive Director.

The Heart of Ontario Three Year Regional Tourism Strategy has been the framework in which HHBRTA has determined operational priorities and industry development initiatives. HHBRTA is funded annually by the Ministry of Tourism, Culture and Sport and complies with Province of Ontario funding agreement requirements.

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